Ghost Print Campaign
WHAT IS IT ?
Imagining a brand expansion for Starbucks, the internationally known coffee company, as if they were launching a furniture collection. Cosy, brown and comfy, just like the signature Starbucks Coffee ambiance.
WHAT’S THE IDEA ?
Those familiar with the brand know that when you go to Starbucks your barista always asks your name to write it on your cup. That way, it’s “your” drink and it feels much more personal.
We wanted to recreate that feeling with Starbucks Home, so we imagined an ad where the furniture would feel so much like home, it’s as if it got your name on it. And the play of words in the copy adds up to this feeling, fitting perfectly.
WHAT DID I WORK ON ?
Concept, Art Direction, Copywriting, Assisting Photograph