“The Contemporary Step”
WHAT IS IT ?
Create a packshot for a High End Sports Shoe.
WHAT’S THE IDEA ?
Representing a Reebok Z-Series DualRide shoe as if it was in a Contemporary Art Structure. But not any Art Piece, it has to be expressing the lightness and the technical aspects of the shoe while making the viewer scream “Wow” as the product looks pixel perfect.
WHAT DID I WORK ON ?
Concept, Art Direction, Photography, Graphic Design.