MONOPRIX
"Le Quotidien a du Bon" – September 2015

WHAT IS IT ?
Each week, Monoprix releases a premium magazine/catalogue to showcase a type of fresh product. It includes informations about the product, an interview with the farmer, a recipe using the product and a few more bonuses.

WHAT'S THE IDEA ?
The pictures had to illustrate the freshness of the product, have lively colors and display it in a natural environment, a farmer environment and an "at home" environment. The text had to embrace every single picture to have a sense of quality.
I was in charge of 3 editions which themes were :

  • Peaches
  • Local French Products (produits du terroir)
  • Grape

WHAT DID I WORK ON ?
Art Direction, Concept, Photography Supervision, Graphic Design, Layout