MONOPRIX
Press Promotions

WHAT IS IT ?
A few press ads for french supermarket chain Monoprix.

WHAT'S THE IDEA ?
A copy presenting the product or the offer with a play of words. In order :

  1. New size for Evian : A drop of innovation to discover
  2. Bacardi Box : With this kit, your Cuba Libre is in the box
  3. Ben & Jerry's : with this newspaper, you've got a whole cup of luck.
  4. Michel et Augustin : Squeezed to the idea of tasting this new lemonade ?
  5. On april's fool, a fish can hide another one.
  6. Easter is to bite for at Monoprix

WHAT DID I DO ?
Art Direction, Photoshopping, Layout

Agency : Rosapark, Paris