Spring 2015 Campaign
WHAT IS IT ?
Each season throughout the year, monop'daily, an everyday market chain owned by Monoprix, creates a new campaign meeting the mood of the weather and the food that goes with it.
WHAT’S THE IDEA ?
A great copy and a fresh shooting aimed for the everyday city worker’s everyday lunch. This ad campaign also had to be declined in several flyers and posters for many local stores across France.
WHAT DID I WORK ON ?
Concept Brainstorming, Assisting Art Direction, Multi-formats declinations and local supports declinations
Agency : Rosapark, Paris