Gift Card Redesign
WHAT IS IT ?
Marionnaud is a well renowned international cosmetic store chain. In 2015 we were asked to redesign their gift cards for France, which was getting old, with a new eventful and modern look.
WHAT’S THE IDEA ?
Marionnaud’s identity has to be perceived widely in this redesign. That’s why I chose to remain as closely as possible to the color and style you can experience in Marionnaud Stores accross the country. A simple explosion of powder signifies beauty, as well as presents, party, event, and so on. It is a strong metaphor of everything a simple gift card should be.
WHAT DID I WORK ON ?
Concept, Art Direction, Graphic Design
Agency : Rosapark, Paris