DESPERADOS
Belgian Facebook Page
Content Planning

WHAT IS IT ?
During 4 months (October 2013 – January 2014), our team had to plan 1 month ahead posts for Desperados Belgium’s Facebook Page according to an established content plan.

Posts were to be written in French, Dutch and sometimes English.

WHAT’S THE IDEA ?
Create lively and dynamic posts toward young adults in Belgium to generate reach, engagement, and positive brand image in the land of the beer.

WHAT DID I DO ?
Art Direction, Conception & Graphic Design

WHAT WERE THE RESULTS ?
During our 4 months execution, Belgium’s Page has become n°1 Worldwide and thus won Desperados’ King of Social competition, an internal competition for the Tequila Flavored Beer’s facebook pages around the world.

Desperados Facebook Page: www.facebook.com/Desperados
Agency: 20Something