"We are gonna change your flying habits." /  
"From dazzling Geneva to fa-blu-lous Milan." / 
"For every Nocturnal people in Geneva missing a bit of fun." / 
"A pair of -blu- jeans, a blu-ttonned shirt, and many other follies for every shopping blu-limics." / 
"Improve your italian voca-blu-lary." / 
"Milan will shake you up."

BLU-EXPRESS
“blu-words” 
Ghost Print Ad

WHAT IS IT ?
Finding a creative way to promote a new flight line going from Geneva to Milano.

WHAT’S THE IDEA ?
Using the Word “blu” inside funny sentences, these typographic posters will attract people’s attention.

WHAT DID I DO ?
Art Direction, Concept, Copywriting, Graphic Design